Principles of Marketing

Understand how marketing shapes choices, builds loyalty, and drives success for businesses and organizations across sectors. Discover the strategies behind effective marketing.

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Course curriculum

1. Professor CashMoney AI Marketing Chat Bot
1. Introduction - Modern Marketing: Principles, Practice, and Purpose
2. Chapter 1 - What is Marketing and Why is it Important?
3. Chapter 1: What is Marketing and Why is it Important? - Podcast
4. Chapter 1 - Vocabulary
5. Recording Studio Promo Video
6. Chapter 1 Lecture Notes: What is Marketing and Why is it Important?
7. Chapter 1 Lecture Notes: Marketing Mix Analysis
8. Chapter 1: Career Connections
9. Chapter 1: Quiz
1. Chapter 2: Organizations and Their Purpose How Their Culture Shapes Everything.
2. Chapter 2: Types of Organizations Mission Vision Purpose - Podcast
3. Chapter 2: Types of Organizations Mission Vision Purpose
4. Chapter 2: Vocabulary
5. Chapter 2 Application Assignment:
6. Chapter 2: Career Connection
7. Chapter 2: Quiz
1. Chapter 3: Reading the Room, Understanding the Marketing Environment
2. Chapter 3: Situation Analysis Scanning SWOT - Podcast
3. Chapter 3: Situation Analysis Scanning SWOT
4. Chapter 3 Group Situation Analysis
5. Chapter 3: Vocabulary
6. Chapter 3 Application Assignment:
7. Chapter 3: Career Connection
8. Chapter 3: Quiz
1. Chapter 4: What Do They Really Want? Uncovering Insights Through Marketing Research and Analysis
2. Chapter 4: Marketing Research Question Assignment - Podcast
3. Chapter 4: Marketing Research Question Assignment
4. Chapter 4: Vocabulary
5. Chapter4: Marketing Research
6. Chapter 4 Application Assignment:
7. Chapter 4: Career Connection
8. Chapter 4: Quiz
1. Chapter 5: From Spark to Shelf How New Products Come to Life
2. Chapter 5: New Product Development - Podcast
3. Chapter 5: New Product Development
4. Chapter 5: Vocabulary
5. Chapter 5 Application Assignment:
6. Chapter 5: Career Connection
7. Chapter 5: Quiz
1. Chapter 6: Why We Buy What We Buy (and Sometimes Regret It) Understanding Consumer Behavior and Bias
2. Chapter 6: Consumer Behavior and Bias - Podcast
3. Chapter 6: Consumer Behavior and Bias
4. Chapter 6: Vocabulary
5. Chapter 6 Application Assignment
6. Chapter 6: Career Connection
7. Chapter 6: Quiz
1. Chapter 7: One Size Does Not Fit All Segmenting, Targeting, Positioning, and The Buyer Persona
2. Chapter 7: Segmenting, Targeting, Positioning, Persona - Podcast
3. Chapter 7: Segmenting, Targeting, Positioning, Persona
4. Chapter 7: Vocabulary
5. Chapter 7 Application Assignment
6. Chapter 7: Career Connection
7. Chapter 7: Quiz
1. Chapter 8: Creating Value Through Branding and Brand Management
2. Chapter 8: Branding and Brand Management - Podcast
3. Chapter 8: Branding and Brand Management
4. Chapter 8: Vocabulary
5. Chapter 8 Application Assignment
6. Chapter 8: Career Connection
7. Chapter 8: Quiz
1. Chapter 9: The Art of Services Marketing
2. Chapter 9: Services Marketing - Podcast
3. Chapter 9: Services Marketing
4. Chapter 9: Vocabulary
5. Chapter 9 Application Assignment
6. Chapter 9: Career Connection
7. Chapter 9: Quiz
1. Chapter 10: Retail Marketing Management
2. Chapter 10: Retail Location and Retail Types - Podcast
3. Chapter 10: Retail Location and Retail Types
4. Chapter 10: Retailing and Wholesaling
5. Chapter 10: Vocabulary
6. Chapter 10 Application Assignment:
7. Chapter 10: Career Connection
8. Chapter 10: Quiz
1. Chapter 11: From Factory to the Front Door The Importance of Placement
2. Chapter 11: Placement - Podcast
3. Chapter 11: Placement
4. Chapter 11: Vocabulary
5. Chapter 11 Application Assignment:
6. Chapter 11: Career Connection
7. Chapter 11: Quiz
1. Chapter 12: The Power of Promotion
2. Chapter 12: Communicating Value - Podcast
3. Chapter 12: Communicating Value
4. Chapter 12: Vocabulary
5. Chapter 12 Application Assignment
6. Chapter 12: Career Connection
7. Chapter 12: Quiz
1. Chapter 13: Traditional Media
2. Chapter 13: Traditional Media - Podcast
3. Chapter 13: Traditional Media
4. Chapter 13: Vocabulary
5. Case Example: McDonald’s Blends Billboards and Mobile to Drive Orders
6. Chapter 13 Application Assignment
7. Chapter 13: Career Connection
8. Chapter 13: Quiz
1. Chapter 14: Digital Media
2. Chapter 14: Digital Marketing - Podcast
3. Chapter 14: Digital Marketing
4. Chapter 14: Vocabulary
5. Chapter 14 Application Assignment
6. Chapter 14: Career Connection
7. Chapter 14: Quiz
1. Chapter 15: Crafting a Winning Marketing Strategy and Executable Plan
2. Chapter 15: Crafting a Winning Strategy - Podcast
3. Chapter 15: Crafting a Winning Strategy
4. Chapter 15: Vocabulary
5. Appendix: Sample Marketing Plan: Verve Hydration Co.1. Executive Summary
6. Chapter 15 Application Assignment
7. Chapter 15: Career Connection
8. Chapter 15: Quiz
1. Chapter 16: Marketing Analytics
2. Chapter 16: Marketing Analytics - Podcast
3. Chapter 16: Marketing Analytics
4. Chapter 16: Vocabulary
5. Chapter 16 Application Assignment
6. Chapter 16: Career Connection
7. Chapter 16: Quiz
1. Chapter 17: The Future of Marketing
2. Chapter 17: The Future of Marketing - Podcast
3. Chapter 17: The Future of Marketing
4. Chapter 17: Vocabulary
5. Chapter 17 Application Assignment
6. Chapter 17: Career Connection
7. Chapter 17: Quiz

About this course

$99.00
127 lessons
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Professor CashMoney AI Marketing Chat Bot

Chapter 1: What is Marketing and Why is it Important?

Chapter 2: Types of Organizations Mission Vision Purpose

Chapter 3: Situation Analysis Scanning SWOT

Chapter 4: Marketing Research Question Assignment

Chapter 5: New Product Development

Chapter 6: Consumer Behavior and Bias

Chapter 7: Segmenting, Targeting, Positioning, Persona

Chapter 8: Branding and Brand Management

Chapter 9: Services Marketing

Chapter 10: Retail Location and Retail Types

Chapter 11: Placement

Chapter 12: Communicating Value

Chapter 13: Traditional Media

Chapter 14: Digital Marketing

Chapter 15: Crafting a Winning Strategy

Chapter 16: Marketing Analytics

Chapter 17: The Future of Marketing

About this course